Q: What is Capital Insight?
Capital Insight is the newly-formed, independent polling group of Washington Post Media, offering high quality quantitative and qualitative research and consulting solutions. The group conducts primary research and analyzes political trends for The Washington Post newsroom and conducts custom surveys for The Post’s advertising division and external clients.
Capital Insight operates independently of The Washington Post newsroom and advertising departments. The newsroom and advertising departments contract with Capital Insight for polling and other data services. For example, the newsroom, under direction from a senior editor, commissions Capital Insight for all Washington Post polls, including those conducted in partnership with ABC News, the Kaiser Family Foundation and the Pew Research Center.
Q: How does Capital Insight work with external clients?
Clients may commission polls and other research services from Capital Insight. Work done for other clients is always separate from work done for The Washington Post, and no coverage is implied. Client data are never shared with Post reporters unless by prior arrangement.
Q: Is it standard to having polling handled outside of a newsroom?
No two news organizations handle polling the same way – with most now outsourcing the function to commercial firms. The Capital Insight model is, in many ways, similar to what other news organizations have done in recent years. In all of these arrangements, the key is a clear articulation of purpose and procedures for independence that ensure the newsroom’s standards for high-quality, neutral work. The Washington Post guidelines and the appointment of a newsroom-polling liaison represent The Post’s continued commitment.
Q: What has changed about The Washington Post Poll?
This new arrangement solidifies The Washington Post’s unparalleled commitment to original, high-quality polling. Readers should expect to see the same volume and breadth of Washington Post polls. The only difference is that the newsroom polls are now managed by a senior editor who works with the Capital Insight team.